I recently had the opportunity to attend a workshop with Paula Peters, a business writing expert, and I was pretty impressed. I learned so much from her workshop, I decided to get my hands on her first book, The Ultimate Marketing Toolkit: Ads That Attract Customers. Brochures That Create Buzz. Websites That Wow - which is a great marketing primer for anyone starting their own small business.
I really appreciate the chapter on "The Web Site". It has some really great suggestions on how to effectively set up your website from a marketing perspective and not get too wordy or bogged down in text.
She also has a great instruction piece on how to write and submit a powerful press release. A press release is a great tool for practically free publicity for your business. There is a great story in the book about a gal who had her press release picked up by some local TV news stations and woke up the next day with 1000 new orders for her product!
So, enough said! I can't even relay all the valuable information in this book. I thought I knew a lot about marketing and still received a bunch of great new tidbits for my own marketing arsenal. I've included an Amazon link below so you can get your copy asap. Happy Marketing!
